![]() By performing competitor analysis through checking web traffic, you can create a strategy that will help you stay ahead of the competition. You can also use web traffic monitoring to learn more about your competitors, such as what keywords they’re using or which pages are getting the most traffic. Other types of data you can monitor include how visitors are engaging with your website, traffic sources or channels, bounce rate, and page views. This includes analyzing and understanding data such as their behaviors and activities, demographics, device(s) used, average time on page, and which pages they visited. ![]() Web traffic monitoring refers to the process of analyzing the data of your website’s visitors. You can use web analytics data to encourage visitors to stay on your site longer, identify changing or emerging trends, optimize your site to make use of other viable traffic sources, and get a better understanding of your visitors, including their interests, preferences, and pain points. You can still build an effective web strategy that drives traffic to your website.īy leveraging web traffic data and using it to improve your site’s performance.
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